July 31st, 2006 Davis
Over the past few months I’ve been trying to find an alternative to Netflix’s movie ratings system. My general complaints with Netflix’s current system is that they limit my queue to only 500 movies, it’s impossible to interact with friends through the service (without first having friends to begin with that is), and that their ratings do not take into account my personal movie preferences. What I mean by this is that there is a self selecting bias to the way that Netflix does their ratings. If you look at Netflix’s ratings on Anime films for example, you’ll find many films that have 4 and 5 star ratings. These ratings are, on average, well higher then some of the more popular mainstream films. This doesn’t mean that these films are better, but rather that anime fans really enjoy those movies and have created a self selecting bias to the rating. As a non-anime fan, the actual rating to me is substantially lower, yet there is no way for me to take this into account on Netflix’s website. The Netflix ratings are useful if you want to know the best movie of a certain genre, but if you don’t care for Westerns, the ratings can be misleading in that, a relatively unknown Western can get ranked higher then something you might personally enjoy more. Netflix does offer a personalized suggestion service, but because of their 500 cap it’s made using the service less then ideal because if I find something I like, there is no way to bookmark it so that I can see the film further down the line.
In looking for solutions, I found a number of different sites that help to solve the Netflix problem, but none that I would consider the perfect system. The first site I looked at (and my personal favorite of all reviewed) is a DVD social networking site named Spout. The best way to describe Spout is that it’s like Flickr except for movies. On the site you can tag films, you can post blog entries and you can correspond with other members in various groups. Overall, Spout has been my favorite of the DVD sites because of the community that has developed around the films. Using the tags to find interesting films is a lot of fun and I’ve found the service to be a great place to discuss how much you liked a film or in the case of my Worst Movie Ever group, how much you hated a film. The biggest drawback to Spout is that there isn’t a quick payoff to users. While the site has many great community features, if you just want to see a quick review or find out information about films, the benefits are more limited. There is no formal recommendation system and while the tags provide for a more robust search process, there are still limitations when searching for actors, directors and studios. What I’ve noticed about Spout though is that it’s the type of site that gets better the more you use it, so if you are a heavy user you’ll have a greater appreciate for the services, then someone who just wants to get a taste of the current buzz on a film. Because of it’s site design, it offers you better ways to connect with people, but if you are a casual internet movie surfer, then there are probably better solutions out there for you.
One of those solutions is the grandaddy of all movie sites, the Internet Movie Database. The IMDB is probably the most comprehensive of all the movie review sites and has a ton of fantastic information about the films listed in their database including photos, professional reviews and great cross referencing information on actors and producers of films. The IMDB is run by Amazon and they’ve hired professional writers, which helps keep the reviews clean and the information accurate. From a pure data standpoint the IMDB offers the most rich and comprehensive collection of film data on the net and should be the first stop for anyone who is trying to research background information on a film. Because of their pure size advantage, we’ve also seen the open source community embrace the site by creating plugins like a greasemonkey script that allows web saavy surfers to connect their Netflix account directly to the site. What the IMDB lacks though are any community tools to help their users connect. There is limited message board capabilities, but when it comes to social networking, the IMDB still has a ways to go.
Where the IMDB leaves off however, Film Affinity thrives. Film Affinity is a site that uses recommendation based technology in order to help their users find new films that they might enjoy. Basically, Film Affinity looks at what movies I have in common with other users and then allows me to look through their profile for films that they’ve seen that I may have missed. So far I’ve found the results to be a bit mixed. On one hand I’ve found a number of great films, including a recent favorite Memento, but I’ve also stumbled onto a few duds including Jim Carrey’s Fun With Dick and Jane. The big plus for Film Affinity is that they provide and easy way for me to quickly browse for films that may be of interest, but the drawback is that their reviews are limited at best and you get a lot of duplicate films recommended to you because the popular titles tend to show up in profiles a lot. The closest pure competitor to Film Affinity would be a site called Criticker.
Criticker also has a bias towards popular films and they use a similar recommendation service as Film Affinity, but overall I prefer their interface and the personal statistics that they provide as you rate films. Film Affinity also gives some personal stats, but their stats tend to be focused more on genres that you like vs. the more detailed stats that Criticker offers you. I also like how Criticker integrates metacritic film reviews into their site which helps to improve the overall quality of the movie reviews, but still maintains the grassroots flavor of community movie reviews.
Of course the best site on the net for grassroot community movie reviews has to be Rotten Tomatoes. Rotten Tomatoes has an endless supply of user generated content and does an excellent job of tracking the latest upcoming films and new releases. The site offers quite of bit of background information about films, but it’s bread and butter is it’s Tomatometer that measures the overall rating that a film receives. They don’t make personalized recommendations, but they cover movie news above and beyond just information about the films being listed. The site also offers some box office information, although if you are looking for box office statistics, then the site to check out is Box Office Mojo.
Box Office Mojo has a lot of pop-up ads and it isnt’ very friendly from a user interface perspective, but it offers access to some of the best data on box office receipts out there. If you are interested in tracking the lifetime international gross receipts of a film, then this is the place for you. Each weekend, they update the site to include the latest information on the film industry. While the site doesn’t have a lot of community networking features and their reviews seem much more limited then other DVD recomendation sites, it’s pure industry focus is nice for those seeking to find out what’s hot and what’s a flop.
Overall, all of these sites have their unique advantages and disadvantages, but my preference is Spout, if you are looking to create relationships with other film fantatics or Criticker if you are looking for recommendations of films that you might enjoy. The other sites listed are still good and they hold their own amoung the countless number of review sites out there, but I’ve found these two sites to have the best blend of social communities and the quality of information. While the sites listed are on my list of the best DVD sites on the internet, I do think that there are a number of other great resources that users can turn to. Whether it’s one of the many high quality DVD blogs or even some of the more mainstream sites like Yahoo! movies, the sheer number of options means that it’s never been a better time to be a film fanatic.
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