Cable Cards – The DRM of HDTV
I had to fight, I had to live without cable, I had to leech off of public networks, but finally I managed to get ahold of the two cards that have been stopping me from enjoy HDTV content for much too long. My battle with Comcast started a month and a half ago when TiVo first published their coming soon letter to the cable companies. Having just moved and expecting to see the series 3 launched anyday, I called up Comcast to have them install my cable and internet. At first things went smoothly enough, but when I asked the operator about bringing two cable cards, she suddenly got really confused. At first she tried to pull a Time Warner on me, but once I got her Supervisor on the phone, she clarified the situation. She also told me that I couldn’t get the cards without the box.
So for a month and a half I did my best to live without TV and internet. I made it about a week without the net and then broke down and bought a wireless access card. With the card I can actually tap into Cnet’s public wifi from my building and did my best to survive off of slow internet YouTube downloads while I waited. The minute I heard about the series 3 release I was on the phone with Comcast pushing my appointment up as soon as possible. I knew there would be a stampede and while I had to wait on hold for 50 minutes for an operator I got my move in date for the soonest possible day that I thought I could get my hands on the box.
Well as it turned out TiVo sold a few more of the series 3 units then they expected and everything’s got screwed up with their shipping systems, so by the time Friday rolled around, I still didn’t have my unit. At first I thought about trying to push out my appointment, but by that time I knew that everything would be out another week, so instead I choose to meet my installer and to see if I could con him into giving me the cards without actually having the box.
The minute he stepped into the lobby of my building he brought up the cable card issue. “You Want TWO cable cards installed?” My response was to tell him that I was sure and had in fact already purchased a TiVo. He tried to tell me that it didn’t matter that I had purchased a TiVo, that without VOD I was missing out on all the Comcast had to offer.
I tried to tell him that with TiVo I could get program suggestions and wishlists, but he didn’t understand. When we got to my apartment the conversation was starting to heat up and he was pretty adament about not wanting to have to install TWO cable cards, when I told him that I didn’t want him to install them, but just give them to me. Immedietely his entire disposition changed. He hesitated for a second, told me I would have trouble trying to install their guide and I told him that TiVo had already taken care of that.
After that he was really happy and our conversation warmed again. He later sheepishly admited to me that of all the cable cards that he’s been asked to install, he’s only installed three and has talked everybody else into a DVR just because of how difficult it is to coordinate Comcast’s own program guide onto the television set. When I told him that TiVo has his own guide, he felt much more comfortable with the prospect that other customers were going to have him install these terrible cards that bring such beautiful HDTV.
In the end, I got my analog cable turned on and my high speed internet back and my hands on a pair of hot cable cards, but like always I’m still waiting for series 3 to come out.
Posted on September 19th, 2006 by Davis
Filed under: DRM, Disclosure - I own stock in co. mentioned, Media, TiVo

[...] There appears to be a number of people who are frustrated with how TiVo has been handling (or lack of handling) shipment of the Series 3 TiVo. One user was so frustrated that he decided to write a “letter” to TiVo letting them know what he thought. ….Today is Monday, and I have not received a TiVo. Your shipping label did not contain my full shipping address. Your e-mail receipt to me contained my full shipping address — my office’s suite number and all — however, upon a call to UPS, you did not put my office’s suite number on the box, and therefore UPS could not deliver. I finally had to sort everything out, and my TiVo will not be arriving until Wednesday, 20 September 2006. 8 days after I ordered it. [...]
Great….I just love dealing with Comcast. And I just got to the point where I wasn’t calling them in -well, a month. And now Series 3 is going to send me out of my happy place. Link here:
http://snarkolepsy.blogspot.com/2006/08/what-did-five-fingers-say-to-face.html
Maybe Tivo and Alienware can team up to figure out how to annoy customers better. Oh wait.. they’re already doing a pretty good job.
[...] I wish that I could say that his experience is unique, but there have been plenty of reports from around the blogosphere detailing how cable companies are either refusing to issue cable cards or just playing dumb when asked about them. My own cable card installer even told me that he’s convinced all but three cable card customers (prior to the series 3 coming out) to not install the cards and to instead use Comcast’s own set top boxes. Considering that the cable companies were given fair warning that TiVo was coming out with this box, it’s a little disappointing to see that they haven’t taken the time to educate their customer service reps on this very issue. [...]