Comments on: Til Death Do Us Part – Getting Past The 7 Year Digital Itch http://davisfreeberg.com/2006/12/06/til-death-do-us-part-getting-past-the-7-year-digital-itch/ Tue, 16 Mar 2010 19:47:51 -0600 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Winno http://davisfreeberg.com/2006/12/06/til-death-do-us-part-getting-past-the-7-year-digital-itch/comment-page-1/#comment-130920 Steve Winno Sun, 10 Feb 2008 01:44:54 +0000 http://davisfreeberg.com/2006/12/06/til-death-do-us-part-getting-past-the-7-year-digital-itch/#comment-130920 I recently attended an event in which Mark Gast, the digital guru of digital distribution/on-demand and mobile channels spoke. He too spoke of a multi-platform for offering content to end consumers. He seemed to be a big backer of the long-tail principal, in which if available more people would choose greater amounts of deep catalog, siting Netflix, than just a select 3 or 4 major items a week being released through say a Blockbuster or Hollywood Videos. Mr. Gast even went as far as to offer current technology that would allow end users to fill in information that was of intrest to theri specific wants and interests, and then be immediatly notified when something matching that interest was available, contacted either via email, some desktop direct solution he was speaking of, or a mobile phone. Mr. Gast even went on to explain cross platform use and intergration between mobile and home entertainment systems, with a strong push towards blue tooth technology, kiosks and OTA as ways to move 2nd or 3rd generation iPhones and iPods to be a delivery tool. Please if you are able to do an interview with Mark Gast on this and other related issues for film, music, video and mobile distribution, do so. As Mr. Gast is probably one of the most visionairy speakers I have ever heard on the issue and seems light years ahead of most of us mere mortals and our current technology. I recently attended an event in which Mark Gast, the digital guru of digital distribution/on-demand and mobile channels spoke. He too spoke of a multi-platform for offering content to end consumers. He seemed to be a big backer of the long-tail principal, in which if available more people would choose greater amounts of deep catalog, siting Netflix, than just a select 3 or 4 major items a week being released through say a Blockbuster or Hollywood Videos.

Mr. Gast even went as far as to offer current technology that would allow end users to fill in information that was of intrest to theri specific wants and interests, and then be immediatly notified when something matching that interest was available, contacted either via email, some desktop direct solution he was speaking of, or a mobile phone. Mr. Gast even went on to explain cross platform use and intergration between mobile and home entertainment systems, with a strong push towards blue tooth technology, kiosks and OTA as ways to move 2nd or 3rd generation iPhones and iPods to be a delivery tool.

Please if you are able to do an interview with Mark Gast on this and other related issues for film, music, video and mobile distribution, do so. As Mr. Gast is probably one of the most visionairy speakers I have ever heard on the issue and seems light years ahead of most of us mere mortals and our current technology.

]]> By: soheil http://davisfreeberg.com/2006/12/06/til-death-do-us-part-getting-past-the-7-year-digital-itch/comment-page-1/#comment-2555 soheil Thu, 07 Dec 2006 21:52:32 +0000 http://davisfreeberg.com/2006/12/06/til-death-do-us-part-getting-past-the-7-year-digital-itch/#comment-2555 Dear Davis, I have read your posts for a little while now and am always impressed with your advanced outlook on the yet small kiosk industry. I think that Parson's direct reference to the kiosk strategy at Walmart is showing a clear signal for what is about to come. In fact, 2006 has been the year where we moved from concept testing to adoption with many large retailers to see deployments starting (or accelerating) in 2007. Although many great initiatives are under way (Redbox, TNR, DVDXpress, MovieMate, DVDPlay, DVDNow, etc.); I think that the winner will be the one being able to integrate multiple channels such as physical DVD rental through kiosks, Download-to-Burn through kiosks, Internet Mail-Order (and more!) under one "Anytime, Anywhere" style offering. And all of the above through the convenience of "it" being on the customer's regular daily path (ex: morning coffee, lunch fast-food, evening supermarket and digital home...) Dear Davis,

I have read your posts for a little while now and am always impressed with your advanced outlook on the yet small kiosk industry.

I think that Parson’s direct reference to the kiosk strategy at Walmart is showing a clear signal for what is about to come. In fact, 2006 has been the year where we moved from concept testing to adoption with many large retailers to see deployments starting (or accelerating) in 2007.

Although many great initiatives are under way (Redbox, TNR, DVDXpress, MovieMate, DVDPlay, DVDNow, etc.); I think that the winner will be the one being able to integrate multiple channels such as physical DVD rental through kiosks, Download-to-Burn through kiosks, Internet Mail-Order (and more!) under one “Anytime, Anywhere” style offering.

And all of the above through the convenience of “it” being on the customer’s regular daily path (ex: morning coffee, lunch fast-food, evening supermarket and digital home…)

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