Remember It’s Not TiVo If You Can’t Fast Forward Past Our Ads

December 20th, 2006 Davis Posted in Disclosure - I own stock in co. mentioned, TiVo |

Zatz’s Not Funny found two TiVo ads running in the wild. The first is a TV spot that goes after the married crowd with the Kidzone pitch and the second is a radio spot of Christmas carolers singing the praises of TiVo. The video spot isn’t half bad, although not really tailored to my particular demographic, but the radio ad is absolutley brutal. They end it with their “remember it’s not TiVo, unless it’s a TiVo” slogan, but frankly they should have ended it with remember if you had TiVo you could have fast fowarded through this ad and it would have been much more effective. Thank goodness that technology has made radio obsolete in my lifestyle because if I had to hear the radio ad over and over again I’d probably try to drive a candy cane through my eye just to make it stop.