Archive for January, 2007

Dolby Turns Down The Volume On Obnoxious Advertisers

iPod MiniiPod Mini Hosted on ZooomrPhoto By Thomas Hawk

Advertising is a tricky business. Marketers know that people avoid commercials, but they still have to try and capture their attention. Over the years, they’ve had pretty much free reign to do whatever they want to consumers, but with the advent of DVRs, consumers have finally started to take back control of their television sets.

One of the more obnoxious techniques that marketing companies love to use is to jack up the volume on commercial spots and then start the ad off with a phone ringing or an alarm clock going off. Even if you’ve got your trigger finger on the fast foward button, it still can be tough to avoid and is very annoying. You’ll be sitting there enjoying a show at a comfortable volume level and then the next thing you know some snake oil salesman is trying to sell you a used car at a decible level loud enough to wake up the neighbors.

Luckily, Dolby has been working on a solution to this problem and whether marketing companies like it or not, they unveiled sound leveling technology at CES called Dolby Volume, that should help to shift control of the TV volume back into the hands of the consumer. In the past we’ve seen other tech companies try to launch their own solutions to this problem, but they’ve seen varying degrees of success. Between Dolby’s audio expertise and their relationships with the TV manufactuers though, Dolby is in a good position to solve this problem for consumers. Dolby Volume will not only level the sound experience between commercial breaks, but will also ensure a consistent sound experience when you change channels as well. While the technology isn’t scheduled to be included in TV sets until the end of the year, it’s still very cool to see technology continue to give control back to the consumer.

Coming Soon To A Living Room Near You . . .

Time for HDTVTime for HDTV Hosted on Zooomr Photo By Thomas Hawk

People have been talking about it for weeks and finally CES has arrived. It’s the blogosphere’s equivalent of a Star Trek convention. Between the booth babes and Sharp’s 108″ HDTV, geeks have plenty to drool over. With so much hot technology being released at once, it’s hard to cover it all, but here are a few of the highlights from the first day of CES.

IPTV support for Xbox 360 – Microsoft’s has spent billions of dollars and years of research trying to break into the living room, but so far has had limited success. With Microsoft Vista offering media center functionality and with the Xbox 360 set to take on a new role as a set top box for IPTV clients, Microsoft is in a strong position to make a play for the digital living room in 2007. As Microsoft’s IPTV plans continue to develop, it will be facinating to see if they use the Xbox 360 as a way to differentiate IPTV from cable. Is it possible that we could one day see Bellsouth renting the Xbox 360 as part of a triple play package? Given how lucrative video game sales actually are, I can see a powerful business model developing here.

Sling Proves They Aren’t One Trick Pony – Sling Media unveiled new hardware called the SlingCatcher. It’s a device that not only allows you to move television from one TV to another, but it also gives you the capability to plug into a laptop or PC and then sling the internet content directly to the TV. This a great move on Sling Media’s part and could be a promising bridge between the PC and the TV. Instead of trying to create their own IPTV service, they’ve instead remained content agnostic. Because consumers are allowed to access any web page or video, Sling has put themselves into a position where they end up offering more internet video content than any other VOD service (whether or not Hollywood agrees ). By focusing on the delivery of video instead of controling the content, it places Sling at an advantage over those who are pursuing closed systems. Not only should this device speed up the convergence of internet and the TV, but it will open up new markets for Sling as they extend their appeal beyond just the busy traveller.

Moxi Shows Off Prototypes Of 2 HDTV DVRs – Digeo may be locked in the battle of their lives with Gemstar TV Guide right now, but that hasn’t stopped them from innovating. At CES, the company unveiled two prototype HDTV DVRs that they expect to have out before the end of 2007. The company is going the stand alone route and will offer the boxes with cable card support. With as terrible as the cable DVRs have turned out to be, there is plenty of room for Digeo to carve out a niche in the stand alone DVR market. Given that TiVo’s series 3 is priced at a cool $800, it will be interesting to watch, if Digeo’s HDTV DVRs add some competition.

Netgear Introduces Super Charged HDTV DVR – Netgear made their splash into the DVR market in a big way by introducing their EVA8000 Digital Entertainer HD. What this unit lacks in it’s name, it makes up for with it’s capability. Not only does it offer full HDTV DVR capabiities, but it also allows you to stream music, photos and video on the net directly to your television. It supports nearly every codec including WMV, DivX and iTunes and even allows you to watch YouTube on your TV. It can upscale or downscale video to the optimum resolution for your set. It retails at a slim $349 and debuts in early 2007.

From Christmas To Zero In 30 Seconds

Every year most people set their Christmas trees out for the garbage man to pick up, but in San Francisco, you can go to Ocean Beach and are allowed to light the tree on fire. Not only is this a great way to spend a Friday night, but watching these suckers explode in a roaring fireball can be highly entertaining.

Back By Popular Demand – Davis Freeberg’s Site Of The Week

With this being the first Friday of the new year, I wanted to do something special for my readers, so I thought that I would bring back the internet site of the week feature to my blog. After a hard week of working, I’m sure that all of us could use a bit of a distraction, so every Friday, I’ll be nominating three websites for my viewers to vote on and will follow up with a review of the top site selected each week. You can vote on each nomination in the sidebar.

Originally I had launched this feature on Thomas Hawk’s Digital Connection, but put it on pause after I started having trouble integrating the polling software into Blogger’s publishing platform. With a more nimble WordPress blog and the start of the new year, I figured now would be the perfect time to reintroduce the feature.

While I’ll be selecting the three site nominations each week myself, without such great readers, this blog would never be possible, so if you know of a site that you think should be considered for site of the week, please email them to me at Davis (At) DavisFreeeberg.com.

Now without futher ado, this week’s site nominations are the following.

The Internet Movie Script Database

The Psychic Chicken Network

SecretAdmirer.com

The Best In Nuts

Nut HouseNut House Hosted on Zooomr

Predicting The Future Of Television Using An Analog Set

For better or worse, the internet sure doesn’t seem to forget anything. This can be terrible if you say things you later regret, but it sure can be entertaining when it comes to looking at past predictions with 20/20 vision in the rear view mirror. Reading over Thomas Hawk’s recent analysis of predictions made over the last year, it surprised me at how much perceptions can change in just 12 months.

With technology seeming to move at the speed of light, it’s hard enough to stay ahead of the curve by a year, let alone 40 years, but while digging through an old stack of magazines, Darren Barefoot found a Playboy magazine (which really belonged to an ex-girlfriend’s younger brother of course :roll: ) from 1994 with a great article asking various business people to comment on what the future would be like in 40 years. While it’s only been 13 years since the predictions were made, it’s still a lot of fun to look back at how differently people viewed the world before the internet changed everything. The whole article is worth checking out, but my favorites were the quotes on what people felt TV would be like in the year 2034.

Nathan Myhrvold (Microsoft’s Sr. VP of Advanced Technology)“Two decades ago it would have taken all the computers in the world to create the dinosaurs seen in Jurassic Park. Over the past 20 years the power of computers has increased 1 million times. I expect that rate to continue, which means computers will be a trillion times more powerful 40 years from now. Things will get pretty damn wild. Playboy probably won’t use humans to photograph the centerfolds. Computers will do it and no one will even notice the difference. The movie-making process will be totally changed as actors rent out their images for use in computer-made films. Because computing power will be enormously cheap, everything from light bulbs to floors and walls will be computerized.”

It may be every geek’s dream in life to be able to create their own digital centerfolds, but for now, Myhrvold will have to stick with second life until technology catches up. Computer speeds may have gotten faster, but there is still a huge difference between real actors and the animations that Pixar can dish out.

M. Bernard Puckett (IBM’s Former Sr. VP of Corp. Strategy and Development)“In the future, we’ll enjoy amazing new worlds of interactivity. Say that I want to see my 1 1/2-year-old niece. I’ll tell the TV interface and she’ll appear in my house in an almost three-dimensional form. We’ll also be able to see the premiere of Batman X in our homes and participate in the movies. Batman will turn to you and ask which action he should take. As a result, the ending of the movie at your house will be different from that at your neighbors’. Masses of people will be able to access enormous amounts of information any time, anywhere. You’ll be able to see works of art or call up an expert to help with a woodworking project.”

Batman X still hasn’t come out yet, but you won’t be sharing it if the MPAA has anything to do with it. While technically, it’s possible to Skypecast programs today, it’s nowhere near mainstream. I’m not sure how I feel about holograms, but it doesn’t look like we’ll be seeing a virtual Max Headroom anytime soon.

Yuki Nozoe (Sony’s SR VP of Marketing for the Consumer Products Group)“Forty years from now the wall TV may finally have arrived. But it won’t hang like a picture – the wall itself will be the TV. Push a button and the wall will turn into a television screen. Push another button and you will see through it like a window. Press again and it will turn into a painted wall that’s part of your home.”

TV screens have definetely gotten bigger, but with the 103″ screens still being priced in the five digit range, I’m not sure that we’ll see TV screens actually replace drywall anytime soon. While on paper, the idea of an entire wall dedicated to television sounds fantastic, in reality, it’d be hard to watch a movie if the screen was that large. With as much as I move around, it’d make it too tough for me to change apartments.

Nicholas Graham (CEO and Founder of Joe Boxer)When it comes to fashion, the only decision people will have to make is what to wear from the bedroom to the office, which will be located in another part of the house. Since you’ll be totally networked with other businesses, you’ll keep a suit of professional clothes next to the videophone. When you meet with clients electronically, you’ll slip on the suit. After the meeting, you’ll put your casual clothes back on. Methods of buying clothes will change, too. I imagine crossing QVC or the Home Shopping Network with Wild Palms. A holographic runway would appear in front of your television, with a three-dimensional image of Armani narrating his fall collection as simulated models past you. By punching a button on your remote control, you’ll be able to order the displayed fashions and, by changing channels, you change designers: Donna Karan on Channel six, Mark Jacobs on channel ten and so on.”

This is perhaps the most terrifying of all the predictions. It would be my personal hell. What are you supposed to do if the only two designers in your closet are Mervyns or JC Penney? I’ve rated Project Runway three thumbs down on my TiVo. I’d much rather have the videophone automatically put the suit on for me and then conduct meetings in my bathrobe.

Rosemary Heaven Restores You In Life

Seagate Working On 300 Terabyte Hard Drive

As my life has become increasingly digitized, I’ve found an almost never ending need for more and more storage capacity. Luckily, not only have prices continued to fall over the last few years, but storage capacity has increased as well. No one knows what the future might hold in terms of storage needs, but iTWire is reporting that Seagate is planning to be in front of it and will eventually be offering a 300 TB (yes that’s terabytes!) hard drive by 2010. In order to beef up the capacity from their current hard drive offerings, Seagate will be using heat-assisted magnetic recording technology to increase storage yields.

While a 300 TB drive would be undeniably cool, I can’t help but wonder whether or not 300 TBs might be a a bit of an overkill. Even if you were using the drive to store high definition content, you could still record television 24 hours a day, 7 days a week, using both HDTV tuners on a series 3 TiVo, for over two years before you’d run out of storage capacity. :D

At this point in my life, I’m pretty satisfied with the amount of storage that I have access to, so it’s hard for me to see how useful an industrial capacity drive like this might be. With 1.5 TBs dedicated to music and photos and another 750GBs dedicated to high def television content, I feel like I have enough storage to last me for wherever the future takes me. At the same time though, it’s hard to know what the future holds when it comes to technology. When I first started digitizing my music collection, I never thought that I’d need more than 100GBs, yet after just a couple of CD ripping sessions, I quickly realized that I was going to need substantially more storage capacity. While 300 TBs seems like a bit of an overkill right now, in retrospect, it was only just a few years ago, that Maxtor was making history by offering a “whopping 100GB” drive that was really just two 50GB drives packaged together.

Update – iTWire updated their original article with a correction saying that Seagate is working on a 300 Terabit hard drive, not terabyte. This translates into 37.5 Terabytes or enough storage to record HDTV content 24 hours a day for 7 months before running out of space.

The Day The HDTV Died

As a die hard HDTV aficionado, I normally love reading about anything that has to do with the HDTV experience. With it’s crisp picture and it’s unmatched sound quality, HDTV has the power to make even bad television entertaining. Even when I’m not watching TV, I still love researching and learning about the technology, but when I came across a recent post by the Technology Evangelist, it sent shivers down my spine. (warning link is not safe for TV enthusiasts)

“It’s New Years eve. My wife and I are snuggled up on the couch watching the ball drop. 10! 9! 8! 7! KABLAM!!! Our micro-projection HD set turns off with a loud popping noise. Immediately I fear the lamp has shattered, but I think that maybe I just sat on the remote and shut it off. Looking at the remote on the table I realize my fear came true.”

As someone who watches my fair share of TV, I worry about the day when my tube finally does give out. Reading through the post, I can’t help but imagine how horrible it must have felt to suddenly know that you can’t watch anymore TV without spending the time and money to get repairs done. Right now I’ve been living without my Xbox 360 for a few weeks while repairs are being made and that has been bad enough, without my daily fix of HDTV, I’d be a raving lunatic. (or at least more raving then normal ;) )

Deep down inside I’ve always hoped to sell my big screen before my tube goes out in a stupendous bang, but between my marathon sessions of the X-Files and my bad habit of falling asleep with the TV still on, I’ve got a sinking feeling that I’ve already exhausted at least half of the life on my lamp. While most HDTV purchases tend to be based upon price, screen size and brand, in retrospect it would not have been a bad idea for me to research the average life of various HDTV sets before actually committing to a purchase. I’ve never had any issues with my 60″ Sony Wega, but at the rate that I’m devouring HDTV content, it’s only a matter of time before I’ll have to write my own epitaph for my big screen TV experience.

Trapped In The Shadows

Caught In A CornerCaught In A Corner Hosted on Zooomr