Grand Theft Gamestop
April 25th, 2008 Davis
Over the last year, I’ve been drooling over the new GTA and with less then a week before the launch, I’m starting to really get fired up. I’ve been playing GTA since it was a PC download only and with every new release the game gets better and better. When Rockstar ran their first trailer for the game, I immediately went to their site to reserve a copy. When I saw that overnight shipping was an extra $20! I canceled the order and decided to go the retail route instead.
I don’t buy a ton of games, but when I do it’s almost exclusively from Gamestop. Normally, I care more about price then brand recognition, but over the years certain brands have won my loyalty and Gamestop is one of them. Whenever I visit their stores, the employees are always really friendly and give great advice on which games to buy. Gamestop is one of those rare places where an employee will actually try to talk you out of a sale, if you try to buy a game that blows.
Since getting to Gamestop can be a bit of a hassle for me, I wanted to reserve a copy over the internet and then pick it up at a local store on the street date. Unfortunately, when I visited the Gamestop website, they were happy to let me pre-order the game, but only if I wanted it shipped to me. When I called my local Gamestop, they told me that I had to physically visit the store if I wanted to reserve a local copy.
Given that Gamestop’s core demographic is hyper connected to the web, I’m surprised that they would be so technologically backwards. It could be that they sell more games when they make people visit the store twice, but it’s not a very customer friendly strategy, especially with gas prices being what they are. Since I’m not willing to take two trips to a store (even for a brand I like), I ended up going to Best Buy’s website instead. From there I was not only able to pre-order the game, but I was also able to find a store near my home where I can pick it up. All without having to unplug from the internet.
Shopping at Best Buy always makes me feel scuzzy because they treat me like a shoplifter when I try to buy video games there, but in this digital age, I’m willing to give up brand loyalty for the convenience of the web. Losing my transaction won’t hurt GameStop, but I can’t help but wonder how many other people choose a competitor over a separate trip to Gamespot.
Gamestop told me that they have their in store pre-order policy in place for “security reasons”, but that doesn’t really make any sense. They allow you to purchase things with a credit card off of the internet, but they won’t allow you to put down a $5 deposit for pre-orders? If Best Buy can offer this type of convenience then GameStop should be able to come up with a better solution too. I still plan on stopping into GameStop when I’m itching for a new game, but they’ll miss out on the games that I know I’m going to buy, long before they even come out.
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