Davis Freeberg’s Digital Connection

It’s no secret that newspapers have been challenged by the rise of the internet. Whether it’s pesky bloggers like myself giving content away for free or social networks redefining what a hot news story actually is, things have gotten incredibly competitive for traditional news organizations. As a result, we’ve seen everything from pleas for government [...]

Posted on January 22nd, 2010 by Davis
Filed under: Marketing, Media, Search | 2 Comments »

From the first moment that I tried the internet, I was instantly hooked. After signing up for a “free” dial-up AOL membership, I remember getting my phone bill and being shocked at over $300 worth of local toll charges. Being 15 miles outside of civilization, I should have known that I was paying by the [...]

Posted on January 21st, 2010 by Davis
Filed under: Marketing, Search, Technology | 2 Comments »

When Copywrite.org stumbled onto the Belgian DVD company, DVDPost, he noticed something eerily familiar about their website. Over the years, Netflix has inspired their fair share of copycats, but DVDPost had cloned more than just their business model, they completely ripped off Netflix’s website as well. The similarities between the two sites made Copywrite wonder [...]

Posted on December 17th, 2007 by Davis
Filed under: DVDs, Disclosure - I own stock in co. mentioned, Marketing, Netflix | 1 Comment »

When I first heard that Fox was coming out with a new business channel, Rupert Murdoch had me at “more corporate friendly.” Since CNBC seems to only cover the hype and Bloomberg is painfully boring, I was hopeful that Fox could provide a fresh perspective on business events, while still entertaining me with their bombshell [...]

Posted on November 29th, 2007 by Davis
Filed under: DRM, Marketing, Media, Slingbox, TV, Technology, VOD | 3 Comments »

It’s hard for me to believe that there isn’t prior art for this already, but while I was digging through the US patent website, I noticed that IBM had filed an application for putting non-skipable commercials onto DVDs. According to the application, the commercials could either be updated via the internet or they could be [...]

Posted on November 19th, 2007 by Davis
Filed under: DRM, DVDs, Marketing, Media, Movies, TV, Technology | 3 Comments »

Every now and then, a study will be released suggesting that DVR owners don’t actually skip very many ads. While I can understand why people would want to watch certain programs live, it’s always hard for me to take this kind of data seriously, because it tracks so differently, from my own DVR experience. I [...]

Posted on October 15th, 2007 by Davis
Filed under: Disclosure - I own stock in co. mentioned, Marketing, Media, Spam, Technology, TiVo | 3 Comments »

If you’ve ever called up your bank or credit card company, you know that most financial institutions tend to stick with the same old boring account verification questions. There may have been a time, when your mother’s maiden name was enough to protect you against identity theft, but in today’s information society, this is no [...]

Posted on October 15th, 2007 by Davis
Filed under: Disclosure - I own stock in co. mentioned, Marketing, TV, Technology, TiVo, VOD | 1 Comment »

TiVo released a video of their HD start up animation online and I think it’s really creative. I haven’t seen this show up on my series 3 yet, so it makes me wonder if this is what people are seeing when they boot up the new HD TiVo? I like how they were able to [...]

Posted on October 8th, 2007 by Davis
Filed under: Disclosure - I own stock in co. mentioned, Marketing, TiVo | 2 Comments »

TiVo latest hook up with Pay Per Post is beginning to look less like a relationship and more like a one night stand, after the company responded to criticism of the program, by asking “postees” to pull the TiVo ads off of YouTube. In fairness to TiVo, there is evidence to suggest, that they had [...]

Posted on October 8th, 2007 by Davis
Filed under: Disclosure - I own stock in co. mentioned, Marketing, Spam, Technology, TiVo, Web 2.0 | Comments Off

Over the years, I’ve seen a lot of different TiVo marketing campaigns. Some of them have been great and some of them have been bombs, but TiVo has never been afraid of taking risks, especially when it comes to generating publicity. Whether it was their funeral for the VCR or their ad throwing a TV [...]

Posted on October 3rd, 2007 by Davis
Filed under: Disclosure - I own stock in co. mentioned, Marketing, Spam, TiVo, Web 2.0 | 12 Comments »