Archive for category Marketing

TiVo’s Pay Per Post Hook Up Turns Into One Night Stand

It's TiVo TimeTiVo latest hook up with Pay Per Post is beginning to look less like a relationship and more like a one night stand, after the company responded to criticism of the program, by asking “postees” to pull the TiVo ads off of YouTube.

In fairness to TiVo, there is evidence to suggest, that they had intended these ads to carry a sponsored by TiVo disclaimer, but due to quality control issues at Pay Per Post, the ads were leaked without the proper disclaimers.

Even though I think that TiVo made a mistake by partnering with Pay Per Post to begin with, killing the campaign was the right antidote for dealing with this poison in our community. There will always be times when companies make mistakes, but it’s how they react to those mistakes that define who they are and in this case, TiVo made the right move by deleting the campaign.

By moving quickly to kill the campaign, TiVo demonstrated that they are willing to listen to their community and take action, even when they’ve misjudged the rules that their community plays by.

In the long run, this won’t represent more than a five second skip back in the history of TiVo, but I do think that other companies can learn a valuable lesson from TiVo’s experience.

User generated content is sexy and it’s tempting to try and manufacture buzz, but sooner or later, your customers will find out that you are gaming the system and they will attack. Steve Rubel said it best, when he recomended that marketers be careful about trying to manipulate the social web.

“Digg, Reddit, del.icio.us and other collaborative news sites are like Bengal Tigers. They’re beautiful to look at and admire, but they’re very dangerous to touch. If your stories end up landing on these sites, then terrific. Be happy. Include the metrics in your coverage reports. But seeding PR links is trouble waiting to happen, especially as these communities become barraged with spam and the users’ sensitivity meter goes to code red.”

If your brand has no value, then there may be no place to go but up, but if you think that there is any equity in your brand, then smart marketers will think twice before supporting this tumor on the world wide web.

Even if there were an upside to astroturfing YouTube with fake ads, this controversy alone should make companies rethink their support for the Pay Per Post brand. If by partnering with the company, you end up damaging the reputation of your brand, then what have you really gained by paying people to create fake testimonials?

If I was an ad exec and my marketing consultant suggested Pay Per Post to me, I would fire them and find a marketing firm that has better ethics and an understanding of what it really takes to build grassroot support. Instead of uploading fake ads to YouTube, TiVo would have been better off, by having someone search YouTube, LiveJournal, Blogspot and MySpace for real TiVo testimonials and then leave comments thanking them for the support.

There are lots of times when I make suggestions for TiVo and while not everyone of them is a great idea, I can tell you that I would freak out if someone who worked for TiVo, left me a comment validating an idea and promising to consider it as a future development. Even if TiVo never implemented my idea, knowing that someone from the company took their time to consider it, would be exciting enough. This isn’t astroturfing, this is interacting and responding to your customers.

Fake ads, will always run the risk of blowing up on you, but by being open and transparent with your fan base, it’s not that hard to turn happy customers into viral customers. Instead of supporting companies like Pay Per Post, businesses should instead be thinking about how to engage their existing fans.

While you may or may not agree that the ethics behind Pay Per Post are deplorable, it’s clear that the company is a lightning rod for criticism. Whether or not that criticism is fair, should be irrelevant to marketers. There are some who believe that even bad publicity is good publicity, but I don’t think that anyone wants to see their brand dragged through the social mud. It’s exciting to see grassroots support for your products, but if you are going get into the same cage as the tigers, then you shouldn’t be surprised when they turn on you and attack. If some PR hack recommends Pay Per Post as a way to build buzz, do yourself a favor and go hire someone who knows what they are talking about.

TiVo Has Hard Drive Failure – “Hooks Up” With Pay Per Post

Bad TiVo No RemoteOver the years, I’ve seen a lot of different TiVo marketing campaigns. Some of them have been great and some of them have been bombs, but TiVo has never been afraid of taking risks, especially when it comes to generating publicity. Whether it was their funeral for the VCR or their ad throwing a TV exec out a window, they’ve been able to get pretty good bang for their buck, from the social web.

Despite my normal enthusiasm for TiVo’s PR stunts, their latest campaign has been a little over the top, for even my tastes. It started in late August, when TiVo issued a press release that declared that their new TiVo HD box, had all the features that people expect from a perfect companion. When I first read the release it was so syrupy, I could barely finish it.

I even almost wrote a snarky blog post, where I was going to point out that despite their claims, I’m actually looking for something a little bit different from my “hook ups”, then the family friendly criteria that they included in the PR fluff. Things like someone who won’t freeze up on me after I had been out drinking with the boys or someone with a pair of really big hard drives ;) or a companion that doesn’t get jealous when I play video games.

I ended up getting distracted and never wrote my post, but when I saw TiVo issue another lovefest press release, I just rolled my eyes and figured that I was in the wrong demographic to ever understand this one.

Normally, I wouldn’t have thought much more about this campaign, except while I was surfing YouTube, I came across several clips that appeared to be fan made videos expressing their excitement for the HD TiVo product. At first I actually thought that these were made by TiVo customers. There is definitely an indie feel to them. One of them actually does an amusing simulation of the world from TiVo’s perspective It wasn’t until I got to my my favorite video of the bunch :-) that I finally figured out why there was such a sudden rush of TiVo videos on YouTube. Of all the clips out there, this is the only one that I could find, that was honest enough to at least identify that it’s part of the Pay Per Post program.

Pay Per Post has been a very controversial company from the start. Because they pay individuals to make fake user generated content, that are really covert advertisements for sponsors, the FTC has even expressed some concerns over the truth in advertising issues related to their service.

Now I don’t think that there is anything wrong with TiVo paying someone to make commercials for them, but there is something wrong with conning consumers into believing, that they are witnessing legitimate testimonials when in fact, it’s really just a shill that is being paid to tout the product. If TiVo were requiring these video bloggers to put Pay Per Post on every video, I wouldn’t even see this as controversial, but 5 of the 6 ads that I saw, carried no warnings.

In the past, I’ve appreciated TiVo’s edginess in how they advertise. It may not always be to my liking, but I don’t mind them taking risks. This time though, they’ve crossed the line. By not clearly identifying this content as an advertisement, they have insulted the grassroots community that already spends so much time and effort evangelizing TiVo’s brand. By polluting their community with this vaporous buzz, they damage the credibility of every piece of user generated content, even if it really is being made by a legitimate fan.

If TiVo already had a terrible reputation or couldn’t get buzz to begin with, I could understand why they would stoop to this level, but their customers already love their products and spend plenty of time gushing over each and every little development. With as PR savvy as TiVo has been, it puzzles me why they would risk this kind of damage to their reputation, just so that they could get a few more videos up on YouTube?

If they really are proud of supporting these artists, why not put a big TiVo logo on the front of every clip and let YouTubers know that they are watching paid programming? If this was on the up and up, TiVo wouldn’t be hiding this, but because they want it to appear authentic, they’ve choosen to support Pay Per Post and let them do the dirty work.

As a member of the TiVo community, I love it when I see cool fan creations. It’s neat to be able to connect with other people who feel just as passionate about the TiVo experience. Over the years, TiVo has gotten a tremendous amount of grassroot support from the social net and to betray that trust is a huge blunder. By choosing to “hook up” with Pay Per Post for their latest ad campaign, they have introduced a toxic poison into the TiVoSphere that can only make it sick. TiVo needs to end this questionable form of guerrilla marketing, before they damage the credibility of their fan base any further.

NBC Direct Will Never Replace My TiVo

NBC Tries To Make A Fake TiVoNBC has announced that they are introducing a program that will let you automatically download some of their shows to your PC. With the announcement came the latest round of TiVo doom and gloom articles, that assert that this technology will some how be able to replace a DVR. While I like that NBC is being innovative and are offering more choices to consumers, I am also skeptical about the long term prospects for this one.

I suspect that NBC is hoping to build a strong subscription base for the shows, so that they can then try and pitch companies on paying for ads by the download. There may be some advertisers that will be foolish enough to accept these arrangements, but over the long run, the advertisers will figure out why it’s doomed for failure.

Right now I would estimate that I record 80 GBs of content each week. I watch a lot of it, but most of it is junk and ends up deleted. This digital waste doesn’t matter though, because there is no variable cost tied to my recording the content. The cable company is broadcasting the signal no matter what. I could delete all of it and it won’t cost them a penny more.

When it comes to downloads though, it’s a different story. Now there is no way for me to know how much NBC really pays for their downloads, but if we assume that they pay .19 cents per GB, it would cost them $15 a week, just to offer the choices and convenience that my TiVo provides. Even if you assume my estimates are high, start multiplying this out by millions and things will start to get expensive.

This wouldn’t be a problem is you were watching 80GB’s worth of commercials, but it creates huge waste, if you end up deleting most of it. As is, advertisers are upset that DVR users are skipping through 50% of their commercials, but if you assume that consumers are deleting 50% of your paid download to begin with, how will they be any better off?

In the near term, these types of developments make for great headlines, but if this gets any kind of real traction, I have no doubt that NBC will cancel the downloads or restrict demand by offering limited content. I’m expecting a long beta on this one. It’s a neat little Jedi mind trick, but I think marketers will be more savvy and will demand greater accountability.

Why Pay FreeCreditReport.com, When You Can Get AnnualCreditReport For Free?

AndrewOver the last few months, I’ve seen a ton of freecreditreport.com ads on TV and on the net. I’m not sure if there is a seasonality to the credit business or if the ramp up in ads is just a new push by their parent company, Experian, but it’s clearly working. For the month of June, Nielsen Net Ratings estimates that FreeCredit had 3.3 million unique visitors.

On top of the number of unique hits, their average visit was over 9 minutes long. To help put these numbers into perspective, the site was able to generate 3 times as many unique visitors as Google finance and was able to capture 4 times as long of an impression as About.com.

Considering that they charge $40, for all three reports, this looks like a good racket to be in on. What I can’t understand though, is why anyone would pay anything, when the credit agencies are required by law, to provide you with a copy of your report anyway. All you have to do is go to ANNUALcreditreport.com, input your information and in less than five minutes, you’ll have easy access to your credit history. No messy credit card charges, no auto renewal, just one free copy on demand, from each agency, once a year.

When you log into the site, you’ll have the choice of looking at any or all, of the three credit agencies. If you are considering taking out a loan or making a big purchase, I’d definitely check all three. If all you want to do, is keep an eye on your history, instead of paying FreeCreditReport $12.95 to give you unlimited access, set appointments on your calendar, to check a different agency, every four months. This enables you to keep a quasi-close eye on your credit, without having to pay Experian $150 a year, to make sure that they don’t screw up.

If you haven’t checked your credit score in a long time, I’d take advantage of the real free report and make sure that things still look OK. There is a lot of identity theft out there and it’s important to fix things quickly, so that it doesn’t threaten your access to capital in the future. There are also many interesting little details in the report, that make it worth checking out.

When I looked at my most recent report, it was really fascinating to look at all of the different addresses, of places where I’ve lived. In total, they are tracking 23 different locations for me, but I know that they are missing at least 2 places where I lived off the grid. Since I will be moving in 2 weeks, it should put my count at 26 shortly. Some people prefer to stay put in life, but my philosophy has always been that a rolling stone gathers no moss.

While AnnualCreditReport doesn’t get the sexy “free” domain name or the marketing budget of a company like Experian, it is a much smarter way to keep track of what businesses know about you. You may not be able to stop companies from reporting on your every move, but you at least have some rights for making sure they get the details right.

Are Forbes And Business Week Promoting Penny Stock Scammers?

Trader’s Business Daily?

After doing my research on GrowthStockGuru’s most recent hot stock tip, I contacted the business press and asked for comments on why they would run an ad for a microcap company, whose former Director is married to a convicted stock promoter? I emailed Business Week twice and Smart Money once, but neither of them seemed to feel it was important enough to reply to. Forbes and Investor’s Business Daily did reply though and unfortunately Forbes said that the print ads had gone out, but that future ads were being discontinued.

“Thanks for your note- we obviously take this very seriously given our
reputation in the industry. Just so you know Forbes.com and Forbes
magazine are separate organizations with separate sales teams. I had
some people here at Forbes.com run a check and it appears that we’ve
never shown those ads online. I can confirm that there had been ads run
in the print mag in the past but from what I’m told those are going to
be discontinued.”

While, it’s unfortunate that Forbes ran the ad to begin with, I can understand how they could miss some of the details behind GrowthStockGuru’s tip. Digging through the SEC files was like peeling an onion, the more I read, the more I wanted to cry. Forbes willingness to re-evaluate the history of the company and their decision to discontinue future ads, demonstrates that, while careless, they do care enough about their readers trust, to understand that the easy money, isn’t worth the hit to their credibility.

Investors Business Daily on the other hand, did not seem to think that there was anything wrong with advertising a penny stock, in order to increase “awareness” of the company.

“Thank you for your email regarding the advertising from GrowthStockGuru. Investor’s Business Daily does have a policy in of rejecting display advertising that promotes penny stocks. Display advertising refers to the ads that are placed throughout the newspaper.

The ad you referred to ran in our Corporate News section. This is classified advertising section designed as a forum for public companies to increase awareness of their stock. Most of the ads that run in Corporate News are penny stocks. Many of our readers regularly read this advertising feature searching for new and interesting investment opportunities. The section is labeled as advertising and in no way is an endorsement by Investor’s Business Daily. We also run a small disclaimer in the section stating that we can not guarantee the accuracy of the information in the ads.

Thank you for taking the time to share your concerns with us. We value your input and take all suggestions and comments very seriously.”

After reading IBD’s email, I was really surprised to learn that advertising “classifieds” of penny stocks is part of their business model. I’ve always thought of them, as being one of the top five business publications for Wall St. investors. Unfortunately, I didn’t get to see the print ad personally, so I don’t know about the disclaimers there, but on their website, they are still running the growthstockguru ads and I don’t see any disclaimers. In order to get to this ad, you click “corporate news” from their home page and then you see a summary of the stocks being advertised. If you click through to the third page, you finally see an “advertising” logo, identifying the piece as pay for post content.

Since IBD seemed to feel that the stocks being advertised were “new and interesting investment opportunities”, I decided to take a closer look at some of the opportunities, that they were showing their readers. In order to find out how good these picks have turned out, I picked a semi-random sample of companies and took a look at the performance of their stock price, after the ads. Thanks to the magic of Archive.org, it was pretty easy to find the past advertisements, but tracking down the prices was a different story.

The methodology I used for my study was to take any stock under $100 million that was advertised in IBD’s “announcements” section of their “corporate news” service. I then found seven stocks that actually had historical prices and figured out what long term “INVESTORS” would have made, had they bought and held the stocks, at the time they were being advertised. For the stocks that I couldn’t find pricing on, I think it’s fair to call them a failure, but I’ll leave it up to my readers to decide, what they think those returns would have been, if investors had access to historical information.

You Can Get Better Odds In Vegas

On March 1st, 2005, Investor’s Business Daily ran “classifieds” for BSDM, IGTN (now IGTG), AHCKF, GMED and TNSX.

BSDM was a bio-tech play, the company’s seems to think that they have microwaves that can cure diseases. When IBD readers were being tempted to buy in, the stock was at .14 a share, today it closed at .055. A loss of 60%. I couldn’t get pricing on IGTN, but typically when a company changes their symbol, that’s not a good sign. Since being listed as IGTG, the company has gone from 0.15 to .0525, a loss of 65%. AHCKF was another stock that did not have historical information. Currently, the company is priced at .01 per share. After the ads ran in IBD, their auditor started raising questions about insider compensation and the company was issued a cease trade order by the British Columbia Securities Commission.

GMED, I was able to find pricing on. They trade on the pink sheets and on the day the ad ran, they opened at $0.083 per share, today they are at .01, a loss of 88%. TNSX is also a healthcare play, but they use software instead of microwaves. They closed at .14 on the day the ad ran and finished at .055 today, a loss of 60%.

In 2005, this section wasn’t called “corporate news” yet, it was called “investor newswire” and to be fair to IBD, it was listed under the advertising section on the main page. Sometime later, they changed the site and made it so that you have to click to the third page, before you know that you are reading an ad.

On 01/01/06, they ran ads for three companies that I could locate. TLPE, LNXGF and ANSW. TLPE is a “wireless telecommunications provider”. On the day the ad ran, the stock was at .27, today it’s worth .028, a loss of 89%. LNXGF was a mining play, but I’m not sure why they picked their name. Less tech savvy investors may have thought that there was a connection, but Linux Gold Corp. had nothing to do with Richard Stallman. They just look for mines. Things weren’t so golden though, after IBD’s ad. The stock has gone from .35 to .18, a loss of 48%.

Of all the microcap stocks that I found, ANSW has been the only one to actually finish in the black. Had you gotten in on their ad, you would have paid $11 and today it’s at $14.50, a positive return of 31%, albeit for a considerable amount of risk. Even though, ANSW has finished positive, it’s also been a very volatile ride. Earlier this month, Eric Savitz’s at Tech Trader Daily, wanted answers on why ANSW was seeing such wild trading, it wasn’t their fundamentals, it was advertisements. A few days after ANSW hit $12.50, WallSt.net announced a partnership with them and the stock took off. WallSt.net specializes in providing “promotional” help to small stocks in exchange for cash or shares. There were no details about any advertising relationship mentioned by Answer.com or WallSt.net, but over the next few weeks, Answer.com mysteriously saw it’s stock price run to $17.15, before crashing on heavy volume. Today it’s back at $12.54. Three days after the sell off, WallSt.net ran a second press release announcing the integration of their bookmarking tools into ANSW’s site.

On March 1st, 2006, IBD advertised “classifieds” for BGES, PTGC and a company named Plasticon International. BGES is another bio-tech play. On the day it was advertised, the price was $1.80 and today it’s at $1.00, a loss of 45%. PTGC was tougher to track down. I knew it’s starting price, but like many stocks that take severe nose dives, they changed their ticker symbol to reflect “a different direction” for their business. In this case they used PEYG. When companies do this, Yahoo! finance and other sites drop the past pricing and hit reset on the historical pricing. It puts the regular investor at a huge disadvantage because they don’t know the trading history on the stock. One way that the SEC could help to prevent these things, is to require that historical pricing be available, if a company wants to change symbols.

I did a little digging and luckily, I was able to track down the SEC document where they report a 5 for 1 reverse split. From there, I was able to figure out that on a split adjusted basis PEYG was at $1.95 on the day the ad ran and today it’s at $0.43, a loss of 78%.

Unfortunately, I could not get historical pricing on Plasticon, but of all the companies, it was by far my favorite. Their CEO should be writing a blog, instead of trying to replace steel with plastic. I would subscribe just for the entertainment value. One of ads featured the CEO wearing a superman suit, it was a hysterical read, even though I would never have invested in his company. It’s hard to believe that even cheesy copy ads seem to work. Unfortunately, for Plasticon though, they weren’t able to leap over creditors in a single bound and filed bankruptcy on May 25th of this year. Their stock is currently worth $0.0001 per share.

Had you gone out and invested $1,000, into just the seven companies that I could find pricing for, your $7,000 investment would now be worth $3,630. You would have taken a 49% loss from buying these stocks, that you saw advertised as a “corporate news” on IBD’s website.

Now I realize that my sample size is too small for this to be a scientific study, but I feel fairly confident, that if you take a closer at the other ads that have run, you will find a similar failure rate, among the businesses being advertised. Maybe I was naive for not knowing that the business press was selling out their readers for penny stock ad money, but I find it outrageous that these “respected” business tabloids run ads, that are very likely, hurting their readers financially.

To make matters worse, this problem appears to be more widespread than just Business Week, Forbes, IBD, & Smart Money. It also appears that Reuters runs ads for microcap companies too. Right now they are featuring an ad from a company, named “lil stock investors”. I took a closer look at the companies that they are advertising and sure enough, GrowthStockGuru’s hot stock pick is one of them.

The business press is very quick to get lathered up about the latest stock scam convictions, but they refuse to acknowledge the role that they are playing in some of these very promotions. When your ads can influence the price of a security, the media owes it to their readers to do their due diligence. When someone knows that a stock will fall, after an ad ends, it might just be insider trading. Why won’t Business Week and “Smart” money return my emails about their relationship with GrowthStockGuru? What is it that they are afraid of? There is clearly a conflict of interest here and if people don’t speak up, the press will bury this, because they have a financial stake in making sure that people don’t know about the cesspool advertisements.

GZGT: Golden Dragon or Sleeping Snake?

(Click on the links to see larger images of the slides: Cover, Avalon, Global Telcom Holding Ltd, Godels, Solomon, Barber & Co., International Tea Company, Technology Resources Inc., WES Consulting, Contracted Services, Inc, MCG Diversified Inc., Electro Energy, Ivecon, Diane Harrison, Randall Drake)

One of the problems with stock spam, is that it preys on the get rich quick mentality. Investors are encouraged to act right away and to take claims at face value. I’ve never been opposed to investing in high risk investments, but you can bet that I do my homework before I jump in. Unfortunately, too many investors don’t take the time to read the SEC filings, before making an investment and when the hype dies down, they get hurt.

Another problem with stock spam is that sometimes the companies being promoted, are as much a victim to the fraud, as investors are. Some microcap companies will even issue press releases warning investors that spamming is going on. Even though these companies temporarily benefit from the attention, for legitimate businesses, the volatility can create real problems in the long term execution of a business plan.

Because GrowthStockGuru was willing to pay bulk postage rates, just to get my attention, I wanted to take a closer look at the people behind Guangzhou Global Telecom (GZGT), just to make sure they weren’t a victim, in all of this. The deeper I dug, the more ugly things looked.

It All Started With $100

In order to better understand the prospects for GZGT to succeed, you need to look at the qualifications of the key players behind the business. Because the company was formed as part of a reverse merger, it’s important to look at the pieces that make up this puzzle before the company merged. Even though, GZGT is being promoted as a Chinese stock market play, a Florida real estate company named Avalon Development Enterprises played a more important role, in creating the company.

Avalon was first formed in 1999, after Charles Godels, invested $100 into the company and filed the appropriate paperwork. Shortly thereafter his wife, Marguerite Godels also purchased 100 shares for $100. Between Aug. 2004 and and Feb. 05, the company must have needed more capital because they had another underwriting where they sold 3 shares a piece at a $1 valuation and brought in 44 more investors.

On 12/5/05, the company did a forward stock split of 4500:1 and overnight, investors saw their 332 shares turn into 1,494,000. They also filed a registration, that would allow them to sell their shares at .50 cents a piece to other investors. At this valuation, it meant that on a split adjusted basis, their $1 share price was now closer to $2,250.

On 01/08/07, Charles P. Godels, Diane J. Harrison, Madanna Yovino, Michael T. Jones, and David E. Dunn all resigned from Avalon’s board of directors. At that time, Allen S. Greenberg officially took over as the company’s president. Two days later, they entered into their merger transaction.

In the footnotes of the 8k filing announcing the resignations, I noticed something about Mr. Greenberg’s biography that raises some interesting questions about where the money is going to.

“from 2005 until the present, Mr. Greenberg served as the Operations and Customer Service Manager for Global Administrative Provider in Costa Rica. In that capacity, he was the client service contact for all investment advisory firms, was responsible for setting up offshore investment structures for clients, oversaw all incoming and outgoing wires via international custodian banks, and oversaw all company invoicing.”

Avalon was supposed to be a local Florida Real Estate company and yet, they brought Mr Greenberg’s in, in order to set up offshore investment structures from Costa Rica? As a Chinese company, I can understand why there would be some need for this, but while doing my research I found several offshore accounts, that can be connected to different players behind Avalon Development. I also found an alarming amount of small shell companies, that are either currently trying to get listed or who have tried, but failed to go public. If GZGT really is a once in a lifetime opportunity, why have so many investors utilized accounts, that are beyond the immediate reach of the US Government?

Investors Cool To Hurricane Real Estate, China Gets Bubble Fever

Investor were tuning out Real Estate, so if Avalon wanted to make a splash they needed access to a hot sexy growth market that investors like right now. They decided on a Chinese phone card company and agreed to buy them out with stock. In order to get access to Global Telecom Holding Limited,(herein referred to as GTHL) Avalon issued 39,817,500 of restricted common stock, in exchange for 100% of the company. During the merger, the company also executed another forward split, this time at 8.75 – 1.

After completing the merger, they had 52,890,000 shares outstanding and could authorize up to 75,000,000. Based on Friday’s closing price of $1.95, this means that on a split adjusted basis, the original $1 per share investment is now worth $77,000 per share. Mr. Godels initial $100 investment is now worth $7.6 million or $15.2 million if you include his wife’s shares (assuming that he hasn’t sold anything along the way, of course ;) ). Not a bad return, given that Avalon admits that Florida real estate wasn’t much of a business in their 10KSB filing.

There isn’t a lot of information about GTHL, in the SEC’s database, but we do know that GZGT’s CEO Yankuan Li was by and large the largest beneficiary of the acquisition. He ended up with about 12.3 million shares (about $23 million based on Friday’s close) When all the dust was settled, GTHL ended up with 51% of the company, but a lot of it was in restricted shares.

Investors Get Caught In PacificNet’s Tidal Wave

PACT Tidal Wave

In Mr. Li’s bio, it’s disclosed that he worked at PacificNet (PACT) from 2004 until 2005. During that time, the company experienced unusually high trading volume and went from $2.50 a share to as high as $13, before crashing back down again to $7 per share. These gains occurred largely in late October of 2004. According to Bloomberg, Sept 04′ was the highest activity of insider buying, in PACT’s history. Currently, PACT is delinquent in their SEC filings due to back dating issues, which occurred during Mr. Li’s employment with the company. I do not believe that this will end up being a slap on the wrist, there was a lot of insider selling at the top. The company has claimed that they relied on the advice of their auditor, Clancy and Co., P.L.L.C., who has since been forced to withdraw their certifications from that time.

Three months before PACT saw their share price spike and than drop, the Public Company Accounting Oversight Board (PCAOB) performed an audit of Clancy and Co. During that Audit, they reviewed 6 of Clancy and Co’s 15 clients. I don’t know if PACT was one of those clients selected, but the PCAOB’s review did find 14 serious issues with their auditor, including “failure to properly perform procedures related to consideration of the possibility of material misstatement due to fraud.” None of this suggests, that Mr. Li was personally involved in any shenanigans, but it does raise some important questions about the corporate culture at his previous employer.

The Bankers, The Bean Counters And The Ambulance Chasers

In order to be able to underwrite stock to the public, there are a few key pieces you need in place. Mostly, bankers, attorneys and most importantly, the auditor. Information about GZGT’s banking relationships are scarce, but there is an SEC filing that references a company named Zenith Capital Management, who has agreed to buy 200,000 shares at a price of $2.50 per share. They only committed part of the money up front, which for me, would raise questions about Zenith’s credibility and their intentions to make good on these pledges, especially if GZGT falls apart, before it can get back to $2.50.

When Avalon did their 4500:1 forward stock split, Diane J. Harrison was the attorney who wrote the consenting legal opinion. Charles Godels audited the books himself, (under small business rules that allowed him to avoid an independent audit) and later on, the company brought in Randall N. Drake as their official auditor.

Mr Drake’s name shows up as the auditor in many of the companies mentioned in this article. In 2001, he audited the books of Mobile Area Networks Inc. (MANW.ob) Investors may have been hoping that MANW would make them rich, but it turned out to be a belly flop. After MANW went public, it briefly kissed $4.87 before it came crashing down to $1.00 over the next month. Today, the stock is at $0.10.

Of all of the characters in this bizarre story, Diane Harrison is the one that raises the most eyebrows. She is the attorney. She helped create Avalon. She has been involved, either as an investor or as legal council, in many different penny stocks that can be linked to Godels or his partners. On 10/27/06, the Secretary of Avalon resigned and Harrison was official brought in as the new Secretary and as a Director. Her role at GZGT is unclear, but two days before Avalon’s merger, she resigned from the board. In 1999, her husband, Michael J. Daniels, was convicted of securities fraud and spent 6 months under house arrest and 3 years on probation. He is now officially classified as a stock promoter under the SEC rules.

Daniels has had no direct affiliation with GZGT, but he can be connected to Godels through an auditing relationship with Godels, Solomon, Barber & Company, L.L.C. Before Avalon, Daniels tried to raise financing for a company called MCFTY National. The company was originally a mailbox etc. type business, but later tried to cash in on the vitamin water craze and changed their name to the International White Tea company. When Daniels and Harrison started the company, they also brought in Steven A. Sanders and Robert Bedore. Both Sanders and Bedore have also been classified as stock promoters by the SEC.

Over the last several years, Ms. Harrison has helped to set up several other companies with Godels and/or his partners. These include WES Consulting, Ivecon, Harcom Products, Technology Resources Inc. (herein referred to as TRI), and Contracted Services Inc.

What is interesting about all of these companies, is the number of related transactions between the different individuals involved. They would not only hire each other’s employees, but there was also money changing hands, between various companies. At one point, Godels CPA practice was a significant contributor to Avalon’s revenue. Even after studying the SEC documents on these companies, I still cannot sort out all of the different players involved. If you look at the shareholders, of these investments, there does appear to be another layer to this mystery, but for now, these players are beyond the scope of my discussion on GZGT’s business.

In trying to unravel this complex piece of financial engineering, it didn’t take me long to figure out that, everything always ends up coming back to the Godels. Whether it’s the high number of family members who were shareholders of Avalon, or tracing the cash from the different related transactions, the Godels’ family name keeps popping up. It’s as if they are trying to build a dynasty for the entire family. Interestingly enough, in the GrowthStockGuru newsletter, the anonymous author who wrote the report hints that a family may be behind GZGT’s marketing attempts, by using the name Aharon Bronfman.

The Bronfman family is a famous name on Wall St. In the 1920′s, they made their fortune selling bootleg liquor to the Northern United States. After prohibition ended, the Bronfman family distilleries were some of the most profitable in Canada. Later they would buy Segrams from the Segrams family and made a killing off the whiskey. The family’s history has always been checkered with allegations that their fortune was linked to the mob.

There is no way to know for sure, whether or not the Godels are connected to Mr. Bronfman’s marketing campaign, but the subtle undertones of the alias, raise suspicions that Mr. Bronfman might be working on behalf of a family that is willing to do whatever it takes, for them to build their own dynasty.


Electro Energy Shocks Investors

Electro Energy Shocks Speculators

Given the level of sophistication involved, in this sort of transaction, it came as no surprise, when I learned, that this wasn’t the Godels first reverse merger. They got their first taste of the profits that could be made, when they first set up MCG Diversified Inc. The company was created by the same players who keep popping up again and again. Diane Harrison wrote the legal opinion on the common stock and Randall Drake provided the auditing.

MCG was supposed to be a human resources company. A lot of their revenue came directly from Avalon. Human resource companies seemed to be a common theme among the various public filings. On most of the filings they do not include information about partnerships, but it appears that some of the recruiting gong on, was just individuals shuffling from one company to another.

Marguerite Godels owned 50% of MCG and from the filings, you can sense that she was eager to cash out. Things were on track for MCG, but they almost ran into a disaster, when Mr. Drake made a mistake that almost scuttled their plans.

Somehow, he had managed to let his registration with the PCAOB lapse, but still filed audit reports for Technology Resources Inc. and for MCG, at that time. The PCAOB denied his application for a new license, after he agreed to a settlement, where he would be allowed to get his license back, in another year.

Frustrated, with their attempts to get listed on the bulletin boards, the Godels turned their sites to the white hot alternative energy market and in 2004, they executed a reverse merger with Electro Energy. (EEEI) In exchange for the access to income statements with real revenue, MCG was forced to take a 30% position, following the completion of the merger. Even at 30% though, they still realized obscene profits, considering how little they had actually contributed to MCG’s capital. When EEEI announced their change of auditors, they never mentioned that Mr. Drake’s license was no longer current.

After the reverse merger launched, stock promoters immediately jumped in. Had you invested at the first trading price, you would still be down 79%, but if you listened to the hype, you would have lost even more money faster. On 10/11/04 Stockwire issued a press release advertising EEEI’s stock. If you jumped in then, you’d be down 84%. On 11/04/04, Capital Investor Forum Growth, suggested that you look at the stock. Had you taken, their advice you would be down 90% right now. A year later, a firm that that continues to pop up on my radar, WallSt.Net issued a press release showcasing EEEI. Had you listened to WallSt.net’s analysis, you would be down 72%.

During this sharp run up, EEEI insiders took advantage and sold out. According to SEC form 4 filings, between 10/19/04 and 11/01/04, Assari Farhad sold a significant amount of stock and options. Given the question marks surrounding the promotional activities going on while he was selling, I thought that it was notable that his form 4 filing reporting the sales, was not filed until 12/04/04.

Perhaps, the strangest part of this whole story, isn’t that someone would want to sell inflated stock, it’s how Mr. Bronfman is going about generating the hype behind this bubble. Instead of the traditional email spam, they have been targeting investors by advertising in respected business magazines. On the Friday, that the Investor’s Business Daily ran their ad, their stock jumped very sharply before seeing heavy selling at the end of the day. IBD should be ashamed of themselves for not researching the company further. Their readers trust them to provide excellent financial advice and yet, they are willing to take money from a reverse merger penny stock, without hesitation. If IBD does not issue an apology, then they have lost all credibility in my book.

So far, the only mainstream media outlet to pick up on GZGT’s innovative marketing attempts, has been Kiplingers. When the company was first approached, they knew something didn’t look right and took steps to warn their readers. Unfortunately, other business publications seem to be more than willing to sellout. Business Week and Forbes have both agreed to run the ads, regardless of how questionable this might be ethically. I would encourage both publications to take a closer look at GZGT, instead of their advertising revenue, before putting the company in front of their readers.

Just because the bulletin boards are the wild west of the investing world, doesn’t mean you still can’t arm yourself with a six shooter. Six months ago, digging through these SEC files would have been much more difficult, but thankfully, the SEC has recently released a full text search feature on their website. It didn’t getting any buzz from the press, but by building the search tool, the SEC has turned over an exponential amount of data to the public. It is a powerful tool and an important development in making sure that the public has access to good data. There is a tremendous amount of information out there, but you need to read it, especially if you are acting on a tip, that someone paid money, in order to give you.

In Mr. Bronfman’s report on GZGT, he says that GZGT’s management has a tremendous track record, but when I look at the track records of the investors involved in them going public, I see a very different picture. Many of the companies that they have been involved with have turned into a pile of rubble, after the promotions die down and the stock has been diluted. If investors want to play with high risk investments, that is OK, but just remember to do your homework before jumping in.

Disclosures – I have no positions in any company listed in this article. To the best of my knowledge, no one that I have ever come into contact with has ever invested in or shorted, any company mentioned in this article.

EA Sports – It’s Not In The Game

Claw Vs HoffmanOver the course of my life, I have been one of Electronic Arts best customers. It’s embarassing to admit how much money I have spent on the company, but year after year, I’m the guy who falls for their trick of repackaging the same content, over and over again.

I’m not sure why I feel so compelled to upgrade each year, but for the last decade, I’ve purchased an EA title at least, once every three months. A few of these have been new games that EA has come out with, but by and large I’ve mostly stuck with the tried, but true sport franchises.

I like the sports games the best because they allow me to play a quick game without having to keep track of what’s going on. I’ll usually start with a season mode and by the end of the real life season, I am wrapping up the playoffs. When the online capabilities started to come out, I was pretty fired up about being able to skool other gamers with my mad John Madden skillz, but as a casual gamer, I quickly found out the hard way, that I was no match for the caliber players, who have the time to play online.

Right now my lifetime winning record for all Xbox Live games is under 10%. These days, I tend to stick to playing the computer, but every now and then, I’ll still log in, just so that I remember what it’s like to take a beating.

EA knows that they make their bread and butter on customers like myself. Most of their titles are franchise oriented, which allows them to have a neverending game pipeline in the works. In the past, I thought it was silly to upgrade from one title to another, just for the updated player stats, but each year the subtle differences in the gameplay was enough to convince me to keep upgrading.

Normally, overpaying for a game that I won’t play very long, isn’t really all that big of a deal, but over the last few years, I’ve noticed a disturbing trend at EA and after continuing to be disappointed with their products, I’ve finally decided that enough is enough.

Every since I first bought my Xbox 360, I’ve noticed that EA sports has been building in planned obsolescence into their franchise titles.

My first disappointment came when I purchased Fifa: Road To The World Cup. This game was one of the first few titles that came out for the Xbox 360 and as a huge World Cup fan, it was immedietely on my must have list. After getting the game, I quickly set up my franchise and ended up picking Sweden to try and take to the World Cup. For the next few months, I played my season diligently and finally made it to the end of the qualifiers. I had a lot of tied games, but was able to successfully make it into the World Cup tournament.

It was then that I found out, that my game wasn’t FIFA World Cup it was only “the road to the World Cup.” If I wanted to actually play in the tournament, it meant that I had to pay another $60 to EA, just so that I could get the follow up title that was released shortly thereafter. I did end up trying out the real World Cup game and other than the tournament, it was exactly the same game.

As a customer, this is really frustrating because it would have been easy enough for them to include a playoff round in the game, but instead they wanted to resell the same game to me a second time. Had I known about the subtlety, I probably wouldn’t have bought the game, but you never really know what a game will be like until you’ve already purchased it and it’s sitting in your console.

After being disappointed with the FIFA game, I decided to try out NBA Live 2006. At the time, the basketball season had already started, but I was eager to see how far Kobe could take the Lakers without the help of Shaq.

After buying the game, I loaded it up and was excited to try it out, but quickly found out too late, that EA had removed the franchise option from the game. The franchise has always been my favorite part of any sports title and often times, I would build up a promising, but young team, only to sim 3 or 4 years, so that I could play my players in their prime.

While I enjoy the actual gameplay of NBA 2006, trading players and adjusting the starting lineup can be even more fun for me. Even though this feature has been included in every NBA game that I can remember, for some reason EA left it out. Given their history, it makes me suspect that the reason why they did this was so that customers would have an added incentive to upgrade in 2007.

With both of these games, I was willing to cut EA a little bit of slack. When the Xbox 360 came out, there was a rush to get the games out. I could see Microsoft making them release a stripped down version of their games just for the launch. I kept buying titles hoping they would get better, but finally, my patience wore down. The straw that broke the camel’s back was the ultimate EA franchise game of all time, John Madden’s football.

I’ve been playing this franchise longer than any game I own today and every year I’ve felt really good about making the upgrades. There were some years that they would tweak the controls a bit and it would drive me nuts, but year after year, I’d see little improvements and the game only got better. Then all of a sudden, EA decided that they needed to take away past functionality that their customers had gotten used to. In this case, they decided to kill the ability to do a fantasy draft at the start of your franchise.

The fantasy draft was my favorite way to run a franchise. Not only could I make sure that my favorite players ended up on my team, but it also introduce parity into the league. When you combined the initial fantasy draft, with the college draft at the end of each season, it allowed a user to take over the general manager position and try their hand at managing a team from the executive level. Now it could be that I’m misinterpreting EA’s intentions, but given how popular this feature has been with players, the most logical reason to take the feature out would be if they wanted to build in an automatic reason to upgrade, for the next year’s game.

I don’t mind when EA adds new features that don’t turn out to be so great. I also don’t mind, if they kill features because they are terrible or because of outside legal considerations, but when they make their games intentionally defective, it doesn’t make me very happy about upgrading year after year. It would be one thing, if I had the option to take a bad game back, but most retailers have strict rules about returning lame games, after you’ve opened up the package.

Because I’ve become convinced that EA is intentionally making their games bad, I have stopped purchasing their titles unless someone makes a personal reccomendation. The strategy may ensure that more people upgrade each year, but by watering down their games, they’ve lost at least one important customer from being so short sighted.

My Recommendation To Google – Let Users Ban Sites From Personal Search Results

Mr. T Working at GoogleOver the last few years, Google has become essential to how I surf the web. Whether it’s their minimalistic advertising or their superior search results, Google has become a daily staple in my internet diet.

Last year, I signed up for Google’s personalized search program and after a year using the program, I’ve got to give it mixed results. This program has been a little bit controversial, because it allows Google to tie your search results to a unique profile.

Overall though, I don’t tend to worry too much about Google abusing this power and having access to filtered personalized search results, along with trend analysis on my queries, more than makes up for the small piece of my privacy that I have to give up.

In looking through my search stats, it wasn’t surprising to see TiVo and Netflix as my top two most requested results, but I was shocked to realize that I’ve searched Google over 22,000 times, in just the last year alone. The bulk of these searches were made during prime time television hours, which I found to be a little bit surprising. I’m not sure what it can tell me about my internet usage, but with 15,000 of my search queries coming during prime time hours, it highlights how much of an impact TiVo and the internet have had, on my television watching.

While Google’s personalization technology has largely improved my search experience, there is still quite a bit of room for improvement.

What I like about Google’s recommendations, is that it learns which sites I have a bias towards and will rerank my search results, according to my own personality. The downside to Google’s personalization program is that there is no way to tell Google, when they get a search woefully wrong.

The more powerful that Google has become, the more that people have tried to game the system. Whether it’s blackhat SEO tricks or coordinated Google bomb campaigns, it’s important to remember that Google’s results aren’t always unbiased. They can give a higher weighting to sites that you have already been to, but there is no way to tell them when a site is really search spam.

There are a lot of times that I am searching and an About.com article will pop up near the top. Now I know some people like the site, but I think About.com has to be one of the most worthless places on the net to find information. It is an ad factory that is highly dependent on Google for their profits. Google should give me a nuclear button that I can hit, that would permanetely ban About.com listings from any of my future search results. If enough users started banning a site, they could adjust their alogrithm to take into account the liklihood, that the result was really search spam.

Google’s About.com results are so bad, that someone actually took the time to write a Greasemonkey script, that will strip out the About.com results from Google, at the browser level. While this does offer me a way to remove About.com from my internet life, it’s really not a mass market solution and it doesn’t solve the countless other lame search results, that pollute what you’re really looking for.

I’m glad that Google is out there innovating and I see a lot of positive benefits to using their recommendation engine, but Google needs to do a better job of harnessing the power of their readers, to help make our search results even more relevant. Giving users the ability to blacklist a site from Google would be extreme, but with the SEO firms able to automate massive amounts of fake content, it is going to take the help of the masses, if Google wants to take control back.

Watch Out For Killer Roombas!

Skeptics tried to call me a conspiracy nut, when I exposed how far TiVo is willing to go, in order to accomplish their master plan of controlling a robot army, but the skeptics were wrong and I now have video evidence of this plot in action! The YouTube clip embedded above was emailed to me by an unnamed source, who has been working deep undercover at one of the iRobot factories. It is perhaps, the most terrifying four minutes of video that has ever been uploded to YouTube, but it offers undisputable proof that TiVo has been quietely plotting their robot invasion.

The movie is actually a sequel to an earlier segment, but this Roomba strikes back clip is far more entertaining. In the first clip, Roomba fell in love with an obsolete vacuum and learned an important lesson about love, loss and the price of having to serve demanding human masters. In this clip, it is the humans who learn what happens when you abuse our robot overlords.

Recently, I was actually given a Scooba and I have been excited about trying it out, but after seeing this video, I’m thinking that it may be safer for me to stick with iRobot’s pool cleaner and just use it for my bathtub instead. On the other hand though, if I could figure out the backdoor hack that tells Roomba how to fetch me a beer, the risk of being attacked in my sleep may be worth the benefits . . .

TiVo’s New Ad Blitz Focuses On Personalization

Kidzone SucksKidzone Sucks Hosted on Zooomr

TiVo has launched a new ad campaign emphasizing the many different ways that you can personalize your TiVo. ;) They’ve already uploaded a couple of the new commercials to YouTube and have also launched a website where they are encouraging users to share how TiVo is unique to them.

On the website, fans can upload photos of themselves and they will add a TiVo attenna to your picture :) I uploaded my own photo, but sadly it still says pending when I log in. Later, I received an email that said my profile was being “moderated”, so I’m not very optimistic of my chances of sneaking an upset Kidzone Davis past their ad agency. In all fairness though, I was going to title my profile Mom won’t give me the password to get out of KidZone, but there wasn’t a place to add it on my profile.

One of the concepts that I love about TiVo, is that even though all of our television feeds are so different, everyone still gets to see exactly what they want to watch. There are some people who would look at my Now Playing list and hate it, but because they are shows that I have personally told TiVo to record, it brings me more enjoyment then any Thursday night lineup ever could.

To help build buzz for their new campaign, TiVo has announced a a user generated contest where you can upload your own TiVo videos to YouTube, for a shot at winning a TiVo series 3 + a lifetime subscription + a 42″ plasma. The professionally produced TiVo ads are funny, but I will be more excited to see what shows up on YouTube. Never underestimate the power of collective intelligence. Already there are plenty of fan videos on the site, but with the added bonus of a series 3 at stake, I bet we see creativity step up another notch. I will be looking forward to watching the contest.

It’s hard to tell whether TiVo’s new message will resonate with consumers, but the campaign does do a good job of explaining the major differences between TiVo and their generic competitors. It’s hard to emphasize the more subtle advantages (like being able to stop at the right moment when you hit play), but TiVo continues to innovate and it’s good to see them showing off, all of their hard work.