I may have a tendency to give Apple a hard time, but I can’t deny that I was a little bit envious when I heard about their engraving services. When you purchase an iPod from the Apple store, they offer a service where you can have a personal message engraved onto it. Why aren’t more companies offering this type of customization to their customers? Apple has always been known for their marketing prowess, but I think that this one of the subtle, yet brilliant things that they do for their brand. Their customers already love their products and by making it easy for them to add a personal touch, they’ve been able to create a unique experience for them, despite the fact that they are selling to a mass market. It’s these sorts of little things that makes Apple such a marketing powerhouse.
Apparently though, this program does have it’s limits. Apple has always associated their brand with radical thinkers, but if you’re a little too radical, they’ll refuse to tatoo your message to the iPod.
This week’s winner of the site of the week tracks the various engravings that have been denied. For most of the ones that were blocked, it’s pretty easy to understand why Apple wouldn’t engrave them. There were a few that were borderline OK, but I can understand why they wouldn’t want their brand associated with some of the f bombs. I was actually more surprised by some of the ones that they let slip by.
Of the engravings that they actually banned, my two favorites were “When my battery dies, so will you” and “10,000 Stolen Tunes Inside”. Of the ones that slipped by Apple’s filters, I liked the “Your mamma uses a walkman.” (what a great insult) and the “this iPod makes up for my small hard disk.” Congratulations to MethodShop on winning this week’s site of the week award. It may not be the most useful site, but I found it entertaining.
If you’d like to nominate a site for site of the week, feel free to contact me. The nominees for next week’s site’s are listed below, you can vote in the sidebar.